Milwaukee Electric Tool Logo

A bold, slanted cursive wordmark reading "Milwaukee" rendered in a single solid red tone. The letterforms are angular with sharp terminals and an overall forward-leaning, dynamic italic slant. Beneath the wordmark is a jagged, double-point...

Logo

Red slanted cursive "Milwaukee" wordmark with a jagged lightning-bolt underline.
Milwaukee Electric Tool logo

About Milwaukee Electric Tool

A bold, slanted cursive wordmark reading "Milwaukee" rendered in a single solid red tone. The letterforms are angular with sharp terminals and an overall forward-leaning, dynamic italic slant.

Beneath the wordmark is a jagged, double-pointed lightning-bolt shape that runs diagonally forward from left to right, visually underscoring and extending the baseline of the text. The logo appears flat (no gradients) and is shown on a white background; a small registered trademark symbol appears near the upper-right of the wordmark.

What's in it: lightning bolt

Shapes: script wordmark lightning bolt italic/slanted layout registered mark (small circle)

Style: script bold italic flat/monochrome industrial/vintage

Text in logo: Milwaukee

Evokes electricity, speed and power (lightning bolt + forward-leaning script).

Categories

Business
Business United States Milwaukee Electric Tool

Colors

Extracted from the image. How we pick the colors →

Milwaukee red
#D71920 · primary
White (background)
#FFFFFF · secondary

Milwaukee Electric Tool Logo History

Milwaukee Electric Tool Corporation — commonly known as Milwaukee — was founded in Milwaukee, Wisconsin in 1924 and is known for professional power tools and accessories; the red script wordmark and lightning bolt have been long-associated with the brand.

Frequently asked

What company uses this logo?

Milwaukee (Milwaukee Electric Tool Corporation), a manufacturer of professional power tools.

What does the lightning bolt in the logo represent?

Visually it suggests electricity, power and speed—attributes associated with power tools.

Are there other colors in the logo?

The logo is a single solid red wordmark with a white background in this image; it is typically presented in red as the brand's primary color.

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