Mizuno Logo
A single-color (blue) abstract mark sits above a bold geometric wordmark. The mark is a fluid, swooping shape with a pointed tip and a curved tail that evokes a stylized bird or wing in motion; there is a small triangular negative space ben...
Logo
About Mizuno
A single-color (blue) abstract mark sits above a bold geometric wordmark. The mark is a fluid, swooping shape with a pointed tip and a curved tail that evokes a stylized bird or wing in motion; there is a small triangular negative space beneath the center of the mark. Below the mark is the uppercase wordmark “MIZUNO” in a custom, slightly italicized geometric sans; to the left of the word is a set of three slanted, rounded bars that visually read as a stylized 'M'. Registered trademark symbols appear small and blue next to the mark and wordmark.
The overall composition is flat, high-contrast, and sporty, using a single vivid blue on a white background. The design emphasizes speed and motion through angled strokes and sweeping curves.
What's in it: stylized bird / wing
Shapes: abstract swoosh / curved wing slanted parallel bars (forming M-like motif) wordmark (uppercase) small circled registered mark
Style: modern minimalist sporty geometric flat
Text in logo: MIZUNO
Evokes speed, motion and flight (a wing or bird in motion), suggesting athletic performance.
Colors
Extracted from the image. How we pick the colors →
Mizuno Logo History
Mizuno is a Japanese sports equipment and apparel company founded in 1906 by Rihachi Mizuno.
Frequently asked
What does the symbol represent?
The abstract mark (often called the 'RunBird') visually suggests a bird or wing in flight, implying speed and motion.
What industry is this brand in?
Mizuno is a sports equipment and athletic apparel company.
What are the main colours used?
A single vivid blue is used for the mark and wordmark on a white background.
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