M&M's Chocolate Candies Logo

Centered on a solid milk-chocolate brown square background is a large, bold lowercase wordmark reading "m&m's". The letters are heavy black serif forms with thick white outlines; the ampersand is integrated at the same weight and style, and...

Logo

Black outlined lowercase "m&m's" wordmark on brown background with small "CHOCOLATE CANDIES" text.
M&M's Chocolate Candies logo

About M&M's Chocolate Candies

Centered on a solid milk-chocolate brown square background is a large, bold lowercase wordmark reading "m&m's". The letters are heavy black serif forms with thick white outlines; the ampersand is integrated at the same weight and style, and a small registered ® mark appears near the apostrophe s.

Beneath the left side of the large wordmark, in much smaller uppercase sans-serif text, is the descriptor "CHOCOLATE CANDIES." Overall the mark is a flat, high-contrast typographic logo with a classic/retro feel set against a single-tone brown field.

What's in it: ampersand (&)

Shapes: wordmark lowercase lettering serif lettering outlined text

Style: bold serif outlined retro flat high-contrast

Text in logo: m&m's; CHOCOLATE CANDIES

Evokes chocolate/confectionery (brown background) and classic candy branding; bold, friendly typographic identity.

Categories

Food and Drink
M&M's Chocolate Candies Food Food And Drinks United States M&M's Chocolate Candies

Colors

Extracted from the image. How we pick the colors →

Milk chocolate brown
#7F4F2F · primary
Black
#000000 · primary
White
#FFFFFF · accent

M&M's Chocolate Candies Logo History

M&M's is a longstanding confectionery brand introduced by Mars, Incorporated in 1941; the logo shown is a typographic wordmark variant used on packaging to identify M&M's chocolate candies.

Frequently asked

What brand uses this logo?

M&M's, the chocolate candy brand from Mars, Incorporated.

What does the small text under the logo say?

It reads "CHOCOLATE CANDIES" in small uppercase type.

What do the colors indicate?

The brown background visually references chocolate; the black-and-white wordmark provides high contrast for legibility.

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