Modelo Especial Logo

Logo

Modelo Especial logo

About Modelo Especial

Centered on a black rectangular field is a large serif wordmark reading “Modelo” in dark navy with a gold outline. A circular laurel wreath and a detailed crest sit behind the wordmark; a small red arched word (“Cerveza”) appears above the crest. Beneath the main wordmark is a flowing blue script reading “Especial,” and a gold ribbon/banner below contains the year “1925” with a thin gold double-line border at the very top and bottom of the label.

Flanking the wreath and crest are two heraldic, rampant lions in gold facing inward. Small ornamental flourishes and a condensed gold tagline line of tiny text appear along the bottom, contributing to an overall ornate, vintage beer-label composition.

What's in it: lions laurel wreath crest/shield banner/ribbon

Shapes: serif wordmark script wordmark circular laurel wreath heraldic lions (rampant) horizontal ribbon/banner rectangular border/strip

Style: heritage heraldic ornate vintage serif wordmark

Text in logo: Modelo Especial

Heraldic/traditional imagery evoking heritage, quality and a premium, established beer brand.

Colors

Extracted from the image. How we pick the colors →

Gold

#D4AF37 · primary

Navy blue

#102B52 · primary

Black

#000000 · secondary

Light gray

#E6E6E6 · accent

Red

#B71C1C · accent

Modelo Especial Logo History

Modelo Especial is a Mexican pilsner-style beer first brewed in 1925 by Cervecería Modelo (now part of Grupo Modelo); the label has used heraldic imagery (lions, laurel, crest) and the year 1925 as core elements.