Mpesa Logo

A lime-green wordmark reading "MPESA" sits to the right of a tall, pale-green rounded rectangle that represents a mobile phone silhouette. The phone has a white rounded-rectangle "screen" and a small, red curved swoosh overlaying the screen...

Logo

MPESA wordmark in lime green beside a pale green phone icon with a white screen and red swoosh.
Mpesa logo

About Mpesa

A lime-green wordmark reading "MPESA" sits to the right of a tall, pale-green rounded rectangle that represents a mobile phone silhouette. The phone has a white rounded-rectangle "screen" and a small, red curved swoosh overlaying the screen area, shaped like a stylized paper plane or chevron.

Letterforms are rounded and uniform in weight, matching the friendly, rounded geometry of the phone icon. The palette is limited to two greens, a bright red accent and white for the screen, giving a simple, modern flat look.

What's in it: mobile phone stylized red swoosh (paper-plane/arrow-like)

Shapes: rounded rectangle (phone silhouette) rounded rectangle (screen) curved swoosh/chevron wordmark text

Style: flat rounded modern playful sans-serif wordmark

Text in logo: MPESA

A mobile phone icon plus a red swoosh evokes mobile transactions or fast transfers (mobile money).

Colors

Extracted from the image. How we pick the colors →

Lime green (letters)
#7AC943 · primary
Pale lime (phone body)
#DFF0A8 · secondary
Red (swoosh)
#D83A2E · accent
White (screen)
#FFFFFF · accent

Mpesa Logo History

M-Pesa is a well-known mobile money service launched in Kenya (2007) by Safaricom in partnership with Vodafone; it popularized person-to-person mobile payments across East Africa and later expanded to other markets.

Frequently asked

Is there text in the logo?

Yes — the wordmark reads 'MPESA' to the right of the phone icon.

What are the main colors?

A bright lime green for the letters, a pale lime for the phone body, a red accent for the swoosh, and white for the screen.

What does the red shape represent visually?

Visually it is a curved red swoosh over the phone screen, resembling a stylized paper plane or arrow indicating movement.

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