My Little Pony Logo

A sticker-style, rounded wordmark set against a dark charcoal square. The composition centers on large, bubbly letters spelling PONY in bold hot-pink with a curled tail on the Y; the letters have a thick white outline and small heart cutout...

Logo

Pink bubble-letter 'my LITTLE PONY' sticker-style logo with heart badge and pink rainbow arcs on dark background.
My Little Pony logo

About My Little Pony

A sticker-style, rounded wordmark set against a dark charcoal square. The composition centers on large, bubbly letters spelling PONY in bold hot-pink with a curled tail on the Y; the letters have a thick white outline and small heart cutouts inside the P and O. Above PONY sits the smaller word LITTLE in condensed rounded uppercase, and to the upper-left a small heart badge contains the lowercase word my. Behind the text is a semicircular rainbow made of three stacked arcs in progressively lighter pinks.

The mark is highly stylized and cartoony: heavy outlines, soft rounded letterforms, and a layered drop-shadow/white border give a sticker or badge effect. No pony/animal illustration appears — the design relies on typography, hearts and rainbow arcs to convey a playful, youthful identity.

What's in it: heart

Shapes: rounded sticker outline semicircular arcs (rainbow) bubble/rounded wordmark heart badge curled swash (tail on Y)

Style: playful cartoony bubble letters sticker-style gradient/stacked arcs

Text in logo: my LITTLE PONY

Visually evokes playfulness, youthfulness and a feminine/whimsical tone through pinks, hearts and a rainbow arc.

Colors

Extracted from the image. How we pick the colors →

Hot pink
#FF4DA6 · primary
Magenta
#D61A78 · secondary
Pale pink
#FFD1EA · accent
Purple (heart badge)
#9A3A9A · accent
White (outline)
#FFFFFF · accent

My Little Pony Logo History

My Little Pony is a long-running toy and media franchise owned by Hasbro, originally launched in the 1980s and widely relaunched with the animated series My Little Pony: Friendship Is Magic (2010) which popularized the current stylized, character-driven franchise.

Frequently asked

Does the logo show a pony illustration?

No — this version is a typographic and badge-style mark (wordmark) with hearts and rainbow arcs, but no pony figure.

What are the main colours used?

Dominant colours are bright/hot pink (#FF4DA6), magenta (#D61A78), pale pink (#FFD1EA), purple for the heart badge (#9A3A9A) and white outlines (#FFFFFF).

Who owns this brand?

My Little Pony is a franchise owned by Hasbro.

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