Natura Logo

About Natura

A single-line, stylized floral or leaf outline sits above a lowercase wordmark. The outline is drawn with a rounded stroke that uses a warm vertical gradient from yellow at the top to orange/coral at the bottom; the shape suggests three or four broad petals or leaves joined in a soft, organic form.

Below the symbol is the brand name set in a rounded, geometric lowercase sans-serif: "natura." A smaller, lighter-weight tagline "bem estar bem" is centered under the wordmark. Overall the layout is vertical and balanced, with the colorful symbol providing contrast to the dark, nearly black wordmark and tagline.

What's in it: stylized flower/leaf outline

Shapes: rounded organic outline rounded lowercase wordmark horizontal tagline vertical stacked layout

Style: organic minimalist gradient rounded modern

Text in logo: natura bem estar bem

The warm yellow→orange gradient floral/leaf outline and rounded lowercase type visually evoke nature, warmth and wellbeing.