Nescafe Logo
Bold, all-capitals serif wordmark reading "NESCAFÉ" in white set against a black rectangular background. The letters are thick with tapered serifs; the final E carries an acute accent. A long horizontal bar runs above the wordmark from the...
Logo
About Nescafe
Bold, all-capitals serif wordmark reading "NESCAFÉ" in white set against a black rectangular background. The letters are thick with tapered serifs; the final E carries an acute accent. A long horizontal bar runs above the wordmark from the left and finishes at the right with a short, curved, leaf-like swoosh that sits above the final letters.
A small registered trademark symbol (®) appears to the lower-right of the wordmark. The composition is monochrome and relies on strong contrast and a single decorative top stroke to create a distinctive silhouette.
Shapes: wordmark horizontal bar curved swoosh small circle (registered mark)
Style: bold serif wordmark minimalist monochrome classic
Text in logo: NESCAFÉ
The extended top bar with a curved terminal suggests motion or a rising aroma/leaf-like accent, creating an association with steam or coffee aroma.
Colors
Extracted from the image. How we pick the colors →
Nescafe Logo History
Nescafé is the instant coffee brand introduced and owned by Nestlé; the brand dates to 1938 and is widely used globally as Nestlé's soluble coffee offering.
Frequently asked
What text appears in the logo?
The logo is the all-caps wordmark "NESCAFÉ" with an acute accent on the final E.
What are the main colours?
Pure black background (#000000) and white wordmark (#FFFFFF).
Is there any symbol besides the text?
Yes — a long horizontal bar above the text that ends in a small curved swoosh, plus a small ® mark at the lower-right.
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