New Balance Logo

Bold, slanted monogram composed of the capital letters "N" and "B" rendered as a single, connected mark. Both letters are heavily italicized and filled solid black. Multiple parallel horizontal cut-throughs (speed lines) slice the letters'...

Logo

Black slanted "NB" monogram with horizontal speed stripes across the letters.
New Balance logo

About New Balance

Bold, slanted monogram composed of the capital letters "N" and "B" rendered as a single, connected mark. Both letters are heavily italicized and filled solid black.
Multiple parallel horizontal cut-throughs (speed lines) slice the letters' right-hand portions, creating a sense of forward motion. The mark is high-contrast black on a white background and contains no additional text or ornamentation.

What's in it: letter N letter B (monogram)

Shapes: slanted monogram uppercase letters horizontal stripes

Style: minimalist modern bold dynamic monochrome

Text in logo: NB

The horizontal cut-through stripes evoke speed, motion and athletic performance.

Categories

Sports
New Balance Fashion Sports United States New Logo/Redesign Balance

http://www.newbalance.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

New Balance Logo History

Founded in 1906 by William J. Riley in Boston, Massachusetts, New Balance is an American athletic footwear and apparel company known for its 'NB' monogram and running shoes.

Frequently asked

What brand uses this logo?

This is the NB monogram used by New Balance, the athletic footwear and apparel company.

What do the horizontal stripes represent?

The parallel cut-through stripes visually suggest speed, forward motion and athleticism.

Is there any text besides the letters?

No — the mark is a standalone, bold 'NB' monogram with no additional words.

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