New Era Logo

A rectangular logo split vertically into two equal panels. The left panel has a black background containing a white, stylized flag-like emblem composed of a rounded triangular outline with three horizontal stripes toward the rear, suggestin...

Logo

Black-and-white split logo: left stylized flag emblem on black, right stacked 'NEW ERA' wordmark on white.
New Era logo

About New Era

A rectangular logo split vertically into two equal panels. The left panel has a black background containing a white, stylized flag-like emblem composed of a rounded triangular outline with three horizontal stripes toward the rear, suggesting a waving flag or pennant.

The right panel is white with a bold, geometric black wordmark stacked in two lines reading "NEW" above "ERA" in a condensed, slightly rounded sans-serif. A small trademark symbol (TM) appears near the lower-right of the wordmark. The overall look is high-contrast, monochrome and balanced between symbol and wordmark.

What's in it: stylized flag

Shapes: vertical split rectangle square/panel stylized flag/pennant stacked wordmark

Style: minimalist flat monochrome geometric bold

Text in logo: NEW ERA

A waving flag or pennant suggesting motion and a sporty/emblematic identity (visually evident).

Categories

Fashion
New Era Fashion United States New Logo/Redesign Era

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

New Era Logo History

New Era (New Era Cap Company) is an American headwear company founded in 1920 in Buffalo, New York, known for manufacturing baseball caps and its flag emblem and wordmark.

Frequently asked

What company uses this logo?

This is the logo for New Era (New Era Cap Company), a headwear/apparel brand.

What does the symbol look like?

A stylized, waving flag or pennant composed of a rounded triangular shape with three horizontal stripes toward the rear.

What colors are used?

Strictly black and white (high-contrast, monochrome).

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