New Holland Agriculture Logo

Rectangular, horizontally elongated rounded badge split into two stacked bands: a larger yellow top band and a narrower indigo-blue bottom band. At the left of the yellow area is a circular/rounded emblem containing a stylized leaf or wheat...

Logo

Yellow and blue rounded badge with a stylized leaf emblem, 'NEW HOLLAND' and 'AGRICULTURE' text.
New Holland Agriculture logo

About New Holland Agriculture

Rectangular, horizontally elongated rounded badge split into two stacked bands: a larger yellow top band and a narrower indigo-blue bottom band. At the left of the yellow area is a circular/rounded emblem containing a stylized leaf or wheat motif formed by three vertical cutouts. To the right of the emblem, across the yellow band, is a bold, condensed uppercase wordmark reading "NEW HOLLAND" in the same indigo-blue color.

The bottom indigo-blue strip contains the word "AGRICULTURE" set in spaced, uppercase white letters. The overall appearance is flat, high-contrast and corporate, combining an emblem on the left with stacked wordmark text across two color bands.

What's in it: stylized leaf / wheat

Shapes: rounded horizontal badge circular emblem horizontal band wordmark

Style: flat bold corporate minimalist badge

Text in logo: NEW HOLLAND; AGRICULTURE

A stylized leaf/wheat emblem paired with the wordmark, visually evoking agriculture, crops and growth.

Colors

Extracted from the image. How we pick the colors →

Yellow
#F6D22C · primary
Indigo blue
#2E2A88 · secondary
White
#FFFFFF · accent

Frequently asked

What text appears on the logo?

The logo shows 'NEW HOLLAND' in the top yellow band and 'AGRICULTURE' in white on the lower blue band.

What are the main colors?

A warm yellow (#F6D22C) and an indigo-blue (#2E2A88), with white used for the lower-wording.

What does the emblem depict?

A stylized leaf or wheat motif formed by three vertical cutouts inside a rounded circular emblem—an agricultural visual.

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