New Premier League 2016-17 Logo

Logo

New Premier League 2016-17 logo

About New Premier League 2016-17

A flat, single-colour purple mark: a stylised lion head silhouette facing left with a spiky mane and a small crown sitting above its head. The lion mark is placed to the left of a stacked two-line wordmark reading “Premier League” in a bold, geometric sans-serif style.

The whole composition is monochrome (purple) on a white background, using simplified, solid shapes and negative space inside the lion's face (eye, mouth and mane gaps) to form facial detail. The overall look is modern, minimalist and emblematic.

What's in it: lion crown

Shapes: lion head silhouette spiky mane crown stacked wordmark

Style: minimalist flat silhouette monochrome bold

Text in logo: Premier League

A crowned lion head, visually evoking strength, royalty and championship (traditional symbols for a national/top-tier sports league).

Colors

Extracted from the image. How we pick the colors →

Deep purple

#3B0B3B · primary

White

#FFFFFF · secondary

Very dark purple

#2A062A · accent

New Premier League 2016-17 Logo History

This is the Premier League’s crowned-lion wordmark introduced in the league’s 2016 rebrand and used from the 2016–17 season onward as the league’s primary identity.