Nielsen Logo
Lowercase serif wordmark reading "nielsen". The initial "n" is filled in a bright cyan/sky-blue while the remaining letters are a dark slate gray. The letterforms are elegant, slightly condensed serifs with noticeable contrast between thick...
Logo
About Nielsen
Lowercase serif wordmark reading "nielsen". The initial "n" is filled in a bright cyan/sky-blue while the remaining letters are a dark slate gray. The letterforms are elegant, slightly condensed serifs with noticeable contrast between thick and thin strokes.
Directly beneath the wordmark is a horizontal row of evenly spaced small circular dots in the same dark gray as the letters. The overall look is clean, corporate and data-oriented, with the blue initial providing a single bright accent.
Shapes: wordmark row of circles lowercase letters serif letterforms
Style: corporate minimalist serif wordmark flat
Text in logo: nielsen
A single blue initial and a row of dots — visually suggests emphasis on one data point and a sequence of data points (measurement/analytics).
Colors
Extracted from the image. How we pick the colors →
Nielsen Logo History
Nielsen was founded as the A.C. Nielsen Company by Arthur C. Nielsen Sr. in 1923 and is known as a global media measurement and consumer analytics firm, particularly for television audience measurement.
Frequently asked
Which company uses this logo?
This is the Nielsen wordmark, the global media measurement and analytics company.
What do the dots under the wordmark represent?
Visually they read as a sequence of data points; the motif supports the brand's measurement/data focus.
What are the main colors?
A bright cyan/sky-blue accent (on the 'n') and dark slate-gray for the rest of the wordmark and dots.
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