Nike Just Do It Logo

A single, bold red swoosh: a thick, curved brush-stroke that starts broad at the lower-left then tapers smoothly to a sharp point at the upper-right. The mark has a smooth inner curve and an outer convex arc, giving a sense of forward motio...

Logo

Red curved swoosh mark on white background, no text.
Nike Just Do It logo

About Nike Just Do It

A single, bold red swoosh: a thick, curved brush-stroke that starts broad at the lower-left then tapers smoothly to a sharp point at the upper-right. The mark has a smooth inner curve and an outer convex arc, giving a sense of forward motion and aerodynamic flow. The shape sits alone on a white background with no accompanying text or additional elements.

The mark is flat, single-color and highly simplified — an abstract check/tick or wing-like curve. Its dynamic diagonal orientation and tapered tail make it read as speed, motion, and movement at a glance.

What's in it: swoosh

Shapes: swoosh curved check diagonal mark

Style: minimalist flat single-color dynamic iconic

Evokes motion, speed, athleticism and forward momentum (abstract, wing/check-like mark).

Categories

Fashion
Nike Just Do It Fashion United States Nike Just Do It

https://www.nike.com

Colors

Extracted from the image. How we pick the colors →

Bright red
#ED1C24 · primary
White
#FFFFFF · secondary

Nike Just Do It Logo History

This mark is the well-known Nike "Swoosh," created in 1971 by designer Carolyn Davidson and later associated with Nike's 'Just Do It' branding.

Frequently asked

Is there any text in this logo?

No — the image shows only a standalone red swoosh mark without a wordmark.

What does the swoosh symbolize visually?

Visually it suggests motion, speed and forward momentum due to its tapered, diagonal curved shape.

Which industry uses this mark?

It is used in the sportswear and athletic apparel industry.

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