Nike Plus Logo

Logo

Nike Plus logo

About Nike Plus

A single-color, coral-red Nike "swoosh" — a curved, tapered checkmark-like mark — tilted diagonally upward from left to right. To the right of the tip of the swoosh sits a small, rounded plus sign, the same colour and weight as the mark, placed at roughly the same vertical center.

The composition is flat and minimalist on a white background: no text, no gradients, just the swoosh emblem paired with the plus symbol, giving the impression of an app or product badge rather than a full wordmark.

What's in it: swoosh plus sign

Shapes: curved swoosh rounded plus sign

Style: minimalist flat iconic single-color modern

Evokes motion, speed and forward movement (swoosh) combined with addition/positive/expanded capability (plus sign).

Colors

Extracted from the image. How we pick the colors →

Coral red

#EE4B4A · primary

White (background)

#FFFFFF · secondary

Nike Plus Logo History

This mark is the Nike 'Swoosh' paired with a plus sign used for Nike's Nike+ fitness platform and product line (often written Nike+ or Nike Plus). Nike+ began in the mid-2000s as a digital/fitness initiative (notably a collaboration with Apple for the Nike+iPod products) and later grew to include running apps and wearable tracking products.

Frequently asked

What brand is this logo for?

This is the Nike Swoosh paired with a plus sign, used for Nike's Nike+ (Nike Plus) fitness/products platform.

What does the plus sign mean here?

Visually it indicates addition/positive/extended capability; in this context it denotes Nike's fitness/connected products and services branded "Nike+".