NOVO LG Logo

A deep red circular emblem sits to the left of a simple gray wordmark. Inside the circle a white curved outline forms the circle's inner edge; within that, a stylised combination of the letters "L" and "G" is rendered in white so that the n...

Logo

Red circular emblem with white stylised L and G forming a smiling face, gray 'LG' wordmark to the right.
NOVO LG logo

About NOVO LG

A deep red circular emblem sits to the left of a simple gray wordmark. Inside the circle a white curved outline forms the circle's inner edge; within that, a stylised combination of the letters "L" and "G" is rendered in white so that the negative space and a small white dot create the impression of a smiling face (dot as eye, curved 'G' as smile).

To the right of the emblem is a large, geometric sans-serif wordmark reading "LG" in medium gray. The overall layout is compact and balanced, combining an emblematic mark with a clean, minimal wordmark.

What's in it: stylised smiling face letter L letter G

Shapes: circle dot wordmark curved stroke

Style: modern minimalist flat geometric emblem + wordmark

Text in logo: LG

The negative space and simple shapes form a stylised smiling face (eye as a dot, curved 'G' as a smile), conveying friendliness and approachability.

Colors

Extracted from the image. How we pick the colors →

Deep red (emblem)
#B51236 · primary
Medium gray (wordmark)
#7E7F80 · secondary
White (mark details)
#FFFFFF · accent

NOVO LG Logo History

The mark is used by LG (originally Lucky-Goldstar), the South Korean consumer electronics company; the emblem combining the letters L and G into a face has been a core element of the brand since the company rebranded to "LG" in the 1990s.

Frequently asked

What does the symbol inside the circle represent?

It is a stylised combination of the letters "L" and "G" where the negative space and a dot form a smiling face.

Which industry uses this logo?

It is used by a company in consumer electronics and home appliances.

Similar logos