Now United Logo

Logo

Now United logo

About Now United

Bold, black uppercase wordmark reading "NOW" above "UNITED" in a stacked layout. The letter O in "NOW" is replaced by a circular disc filled with several diagonal, evenly spaced stripes in bright colors.

The striped circle contains vivid magenta/pink, yellow, green and cyan/teal bands (diagonal left-to-right) against the otherwise monochrome wordmark, creating a simple, modern and vibrant look.

What's in it: striped circle

Shapes: stacked wordmark uppercase letters circle diagonal stripes

Style: bold modern flat minimalist sans-serif

Text in logo: NOW UNITED

A multicoloured circular mark juxtaposed with a bold wordmark — visually suggests diversity, energy and togetherness (global/unity) through bright, varied colors.

Colors

Extracted from the image. How we pick the colors →

Black (wordmark)

#000000 · primary

Magenta / Pink (top stripe)

#E4007F · accent

Yellow (stripe)

#FFD400 · accent

Lime Green (stripe)

#7ED321 · accent

Cyan / Teal (stripe)

#00A3CC · accent

Now United Logo History

Now United is a multinational pop group created by Simon Fuller and launched in 2017; the project groups performers from multiple countries and uses global, colorful branding.