Nutella Logo
A flat, bold lowercase wordmark in a solid warm red placed on a white background. The visible text reads "utella" in a heavy, rounded sans-serif with uniform stroke widths and tight letter spacing. The left edge of the image cuts off before...
Logo
About Nutella
A flat, bold lowercase wordmark in a solid warm red placed on a white background. The visible text reads "utella" in a heavy, rounded sans-serif with uniform stroke widths and tight letter spacing. The left edge of the image cuts off before the initial letter, so only the sequence "utella" is shown.
The treatment is purely typographic with no separate symbol or icon; letterforms have rounded terminals and open counters giving a friendly, approachable feel. There are no gradients, outlines or additional graphic elements — the logo is high-contrast and minimal.
Shapes: wordmark lowercase letters rounded letterforms horizontal baseline
Style: bold sans-serif minimalist flat friendly
Text in logo: utella
Friendly and approachable — rounded lowercase letterforms convey warmth and accessibility (text-based, no pictorial symbol).
Colors
Extracted from the image. How we pick the colors →
Nutella Logo History
Nutella is a sweetened hazelnut cocoa spread introduced by the Italian company Ferrero in 1964; the brand is commonly represented by a distinctive lowercase wordmark combining black and red in its full form.
Frequently asked
Is this the Nutella logo?
The image shows the Nutella wordmark (the visible text reads "utella" — the initial letter is cropped).
What colors are used in the logo?
Primary warm red (#E53935) on a white background; small darker red pixels appear at edges from anti-aliasing (#C62828).
Is there an icon or symbol in the logo?
No — this is a purely typographic wordmark with no separate icon.
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