O Boticário Logo
A horizontal wordmark reading "o Boticário" in a dark charcoal monochrome. The first character is a small lowercase 'o' separated by a small space from a large, stylized capital 'B' that begins the rest of the name; the remaining letters ar...
Logo
About O Boticário
A horizontal wordmark reading "o Boticário" in a dark charcoal monochrome. The first character is a small lowercase 'o' separated by a small space from a large, stylized capital 'B' that begins the rest of the name; the remaining letters are lowercase and include an acute accent over the 'a'. The letterforms are smooth with subtle contrast between strokes and gently rounded terminals.
The oversized 'B' functions as a monogram and is overlaid by several thin, interlocking circular loops (ornamental outlines) that weave behind and in front of the 'B'. All elements appear in the same dark tone (the loops rendered with thinner lines), set against a white background.
What's in it: letter B lowercase letter o acute accent
Shapes: wordmark stylized letterform (monogram B) interlocking thin circles/loops lowercase initial 'o'
Style: elegant minimalist monochrome ornamental monogram
Text in logo: o Boticário
Ornamental monogram suggesting elegance and a classic/apothecary aesthetic (conveyed by the stylized 'B' and looping outlines).
Colors
Extracted from the image. How we pick the colors →
O Boticário Logo History
Founded in 1977 by Miguel Krigsner in Curitiba, Brazil, O Boticário grew into a major Brazilian cosmetics and fragrance company and is the namesake of Grupo Boticário, a large beauty franchising group.
Frequently asked
What does the symbol in the logo represent?
The prominent symbol is a stylized capital 'B' used as a monogram, decorated with thin interlocking circular loops.
What industry is this brand in?
O Boticário is a Brazilian company in the beauty and cosmetics industry (perfumes, skincare, makeup).
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