O Boticário Logo

A horizontal wordmark reading "o Boticário" in a dark charcoal monochrome. The first character is a small lowercase 'o' separated by a small space from a large, stylized capital 'B' that begins the rest of the name; the remaining letters ar...

Logo

O Boticário wordmark: dark charcoal stylized 'B' monogram with interlocking loops and the text 'o Boticário'.
O Boticário logo

About O Boticário

A horizontal wordmark reading "o Boticário" in a dark charcoal monochrome. The first character is a small lowercase 'o' separated by a small space from a large, stylized capital 'B' that begins the rest of the name; the remaining letters are lowercase and include an acute accent over the 'a'. The letterforms are smooth with subtle contrast between strokes and gently rounded terminals.

The oversized 'B' functions as a monogram and is overlaid by several thin, interlocking circular loops (ornamental outlines) that weave behind and in front of the 'B'. All elements appear in the same dark tone (the loops rendered with thinner lines), set against a white background.

What's in it: letter B lowercase letter o acute accent

Shapes: wordmark stylized letterform (monogram B) interlocking thin circles/loops lowercase initial 'o'

Style: elegant minimalist monochrome ornamental monogram

Text in logo: o Boticário

Ornamental monogram suggesting elegance and a classic/apothecary aesthetic (conveyed by the stylized 'B' and looping outlines).

Colors

Extracted from the image. How we pick the colors →

Charcoal
#2B2B2B · primary
White
#FFFFFF · secondary
Medium gray (thin strokes)
#6F6F6F · accent

O Boticário Logo History

Founded in 1977 by Miguel Krigsner in Curitiba, Brazil, O Boticário grew into a major Brazilian cosmetics and fragrance company and is the namesake of Grupo Boticário, a large beauty franchising group.

Frequently asked

What does the symbol in the logo represent?

The prominent symbol is a stylized capital 'B' used as a monogram, decorated with thin interlocking circular loops.

What industry is this brand in?

O Boticário is a Brazilian company in the beauty and cosmetics industry (perfumes, skincare, makeup).

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