Obey the Giant Logo

A large black stylized human head/face silhouette occupies the upper portion of the image. The silhouette is graphic and blocky, reduced to solid black shapes without internal detail. At the bottom is a solid red horizontal rectangle conta...

Logo

Black stylized head silhouette above a red rectangle containing the white word 'OBEY'.
Obey the Giant logo

About Obey the Giant

A large black stylized human head/face silhouette occupies the upper portion of the image. The silhouette is graphic and blocky, reduced to solid black shapes without internal detail.

At the bottom is a solid red horizontal rectangle containing the wordmark OBEY in all-caps white, bold, slightly condensed sans-serif letters. The composition is high-contrast and minimal, with the red wordmark box anchoring the image.

What's in it: stylized human head/face (silhouette)

Shapes: portrait silhouette rectangle wordmark

Style: bold minimalist street-art propaganda-inspired high-contrast

Text in logo: OBEY

The bold red box with the imperative word 'OBEY' and the stark portrait silhouette evoke propaganda/poster aesthetics and an authoritative, commanding tone.

Colors

Extracted from the image. How we pick the colors →

Obey red
#E2231A · primary
Black
#000000 · primary
White
#FFFFFF · accent

Obey the Giant Logo History

Obey (often called Obey Giant) is a street-art and apparel project created by artist Shepard Fairey starting in 1989. It evolved from his sticker/poster campaign into a widely recognized art and clothing brand.

Frequently asked

Who created the Obey logo?

The Obey project and visual identity were created by artist Shepard Fairey, beginning in 1989.

What do the main elements represent visually?

Visually it pairs a stark portrait silhouette with a bold red command-word box, referencing poster and propaganda aesthetics.

What are the dominant colors?

Black, a vivid Obey red, and white (for the wordmark).

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