Oriflame Logo

About Oriflame

A monochrome wordmark set on a white background. The main line reads ORIFLAME in thin, geometric uppercase sans-serif letters with noticeable letter-spacing. Directly beneath, centered and much smaller, is the word SWEDEN in spaced uppercase letters, flanked on both sides by very thin horizontal rules that extend outward.

The overall composition is minimal and balanced: bold negative space around the tall, narrow letterforms and the low-contrast tagline with slim lines create a clean, Scandinavian look. No pictorial symbols or icons are present — the logo is entirely typographic with two thin horizontal accents around the tagline.

Shapes: wordmark horizontal lines uppercase letters

Style: minimalist modern thin sans-serif monochrome spaced lettering elegant

Text in logo: ORIFLAME (main) and SWEDEN (tagline)

Clean, Scandinavian minimalism and understated elegance (typographic, no pictorial emblem).