Oxxo Logo

About Oxxo

A wide rounded-rectangle badge with a narrow orange-gold bar along the top and bottom edges and a bold red rectangle filling the center. A thin white line separates the orange bands from the central red field. Centered inside the red field is a thick, geometric white wordmark consisting of the four characters "OXXO" — circular O shapes at each end and two intersecting X shapes in the middle that are visually the same stroke weight as the Os.

The overall look is flat, high-contrast and sign-like, designed for instant legibility from a distance. The shapes are simple and heavily weighted, giving the mark a strong retail/brand-sign presence.

What's in it: letterforms (O X X O)

Shapes: rounded rectangle horizontal bands wordmark block circular letterforms intersecting X shapes

Style: bold geometric flat high-contrast wordmark retail signage

Text in logo: OXXO

Bold, high-contrast retail signage; attention-grabbing and easy to read at distance (store-front/brand sign).