P. Beretta Logo

Black-and-white circular emblem: a thick black outer ring encloses a white disc containing three bold, vertically aligned arrow or spear motifs. The central shaft is taller; the outer two shafts pass through circular rings around their mids...

Logo

Black circular emblem with three upward arrows intersecting rings and the curved text 'P. BERETTA' at the bottom.
P. Beretta logo

About P. Beretta

Black-and-white circular emblem: a thick black outer ring encloses a white disc containing three bold, vertically aligned arrow or spear motifs. The central shaft is taller; the outer two shafts pass through circular rings around their midsections. Each shaft ends in a triangular arrowhead at the top and stylised fletching at the bottom.

A bold, all-caps wordmark "P. BERETTA" is set along the lower inside curve of the circle; a small registered trademark ® mark appears to the right of the wordmark. The design is high-contrast, symmetrical and monochrome.

What's in it: arrows circular rings

Shapes: circle vertical shafts (arrows/spears) rings (circular loops) arrowheads curved wordmark

Style: monochrome emblem symmetrical minimalist bold

Text in logo: P. BERETTA

Three upward-pointing arrows/spears intersecting rings — visually suggests weapons, precision and tradition.

Categories

Security
P. Beretta Security Beretta

http://www.beretta.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

P. Beretta Logo History

Fabbrica d'Armi Pietro Beretta (commonly Beretta) is an Italian firearms manufacturer founded in 1526 in Gardone Val Trompia, Italy; it is a long-established, family-owned arms maker known for shotguns, rifles and pistols.

Frequently asked

What company uses this logo?

This is the emblem used by Beretta (Fabbrica d'Armi Pietro Beretta), the Italian firearms manufacturer.

What do the three arrows mean?

Visually the mark shows three upward-pointing arrows/spears with circular rings; it evokes weaponry, precision and a heraldic emblematic style.

Is there text in the logo?

Yes — the bold, all-caps wordmark 'P. BERETTA' is curved along the bottom inside the circle, plus a registered ® symbol.

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