Pantene Logo
A stylized, upward-curving gold ribbon made of three tapering, wavy strokes sits above a dark blue, all-caps wordmark. The ribbon has a metallic gold gradient (lighter highlights on the outer curves and deeper gold in the inner areas) and s...
Logo
About Pantene
A stylized, upward-curving gold ribbon made of three tapering, wavy strokes sits above a dark blue, all-caps wordmark. The ribbon has a metallic gold gradient (lighter highlights on the outer curves and deeper gold in the inner areas) and suggests a flowing strand or ribbon.
Beneath the symbol is the brand name set in a refined, serif-like all-caps typeface in a deep navy-blue. The overall composition is centered and conveys a clean, premium aesthetic with a clear symbol-plus-wordmark arrangement.
What's in it: stylized hair strand
Shapes: curved ribbon / swoosh vertical upward swirl wordmark
Style: elegant minimalist luxury gradient serif wordmark symbol + wordmark
Text in logo: PANTENE
Visually evokes a flowing hair strand or ribbon — movement, shine and premium haircare.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What does the gold ribbon represent?
The gold, wavy ribbon visually represents a flowing hair strand or ribbon, suggesting movement and shine.
What are the main colors used?
A deep navy-blue for the wordmark and a two-tone gold gradient for the ribbon (medium gold and lighter gold highlights).
Is there text in the logo?
Yes — the all-caps wordmark reads 'PANTENE' in a refined serif-like typeface beneath the gold ribbon.
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