Patagonia Logo

A simple, single-line black wordmark reading "Patagonia" set against a white background. The text is rendered in plain, unembellished letterforms with consistent stroke weight and modest letterspacing; there are no accompanying symbols, ico...

Logo

Black Patagonia wordmark on white background.
Patagonia logo

About Patagonia

A simple, single-line black wordmark reading "Patagonia" set against a white background. The text is rendered in plain, unembellished letterforms with consistent stroke weight and modest letterspacing; there are no accompanying symbols, icons, or decorative elements.

Overall the mark is minimalist and monochrome, relying solely on the company name in a compact horizontal layout suitable for use as a label or signature on products and communications.

Shapes: wordmark horizontal layout

Style: minimalist monochrome wordmark

Text in logo: Patagonia

Categories

Sports
Patagonia Fashion Sports

http://www.patagonia.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Patagonia Logo History

Patagonia is an outdoor apparel company founded by Yvon Chouinard in 1973, known for technical clothing, climbing gear and environmental activism.

Frequently asked

Does this logo include a symbol or icon?

No — it's a plain wordmark consisting only of the brand name.

What are the logo's colours?

Monochrome: black lettering on a white background.

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