Paulaner Munchen Logo

A circular badge sits above a large serif wordmark. The badge consists of an outer gold ring with a dark blue band inside it; white uppercase text runs along the top and bottom of the blue band. The center of the circle is a red disk contai...

Logo

Gold-and-blue round badge with a monk profile on red center; bold blue 'PAULANER' wordmark below.
Paulaner Munchen logo

About Paulaner Munchen

A circular badge sits above a large serif wordmark. The badge consists of an outer gold ring with a dark blue band inside it; white uppercase text runs along the top and bottom of the blue band. The center of the circle is a red disk containing a left-facing monk profile rendered in cream and dark blue linework.

Below the badge is the prominent wordmark “PAULANER” in a bold, classical serif type — dark blue fill with a gold outline and a thin dark shadow giving a slightly embossed, traditional appearance.

What's in it: monk profile / bust

Shapes: circle ring wordmark profile silhouette

Style: traditional heraldic vintage flat colours bold serif

Text in logo: PAULANER

Monastic / Bavarian brewing heritage (monk profile and traditional badge evoke an old Munich brewery).

Colors

Extracted from the image. How we pick the colors →

Dark blue
#072A59 · primary
Gold
#C89B2D · accent
Red
#C6282E · secondary
Cream
#F1D7A4 · accent

Paulaner Munchen Logo History

Paulaner is a Munich brewery historically linked to the Paulaner (Minim) monks; founded in the 17th century and known for Bavarian wheat beers and Oktoberfest brews.

Frequently asked

What figure is shown in the circular badge?

A left-facing monk profile (bust), rendered in cream and dark blue against a red disk.

What are the main colours used?

Dark navy blue, gold, red, and a cream/beige for the monk illustration.

What industry is this logo associated with?

Brewing / beer (traditional Bavarian brewery identity).

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