Pepsi (Vertical) Logo
A circular emblem sits above a lowercase wordmark. The circle is divided by a thick, curved white swoosh: the upper segment is solid red and the lower segment is solid blue; the circle has a thin white outline separating it from the backgro...
Logo
About Pepsi (Vertical)
A circular emblem sits above a lowercase wordmark. The circle is divided by a thick, curved white swoosh: the upper segment is solid red and the lower segment is solid blue; the circle has a thin white outline separating it from the background. Below the emblem is the word "pepsi" in a rounded, geometric sans-serif, rendered in a dark blue.
The overall layout is vertical (emblem above text). The mark is flat and minimal, using solid fills and clean, rounded letterforms with no additional ornamentation or gradients.
What's in it: abstract globe swoosh/wave
Shapes: circle curved swoosh wordmark
Style: modern minimalist flat geometric sans-serif
Text in logo: pepsi
Visually evokes a globe or circular wave; the curved white swoosh creates a dynamic, balanced split between red (top) and blue (bottom).
Colors
Extracted from the image. How we pick the colors →
Pepsi (Vertical) Logo History
Pepsi began as a soda brand in the late 19th century and has used a circular "globe" motif since the 1960s. The simplified red/white/blue globe with a lowercase, rounded wordmark in a vertical arrangement is the form the brand has used since a major redesign introduced in 2008.
Frequently asked
What brand is this?
Pepsi.
What colors are used in the logo?
Red, white and blue (solid fills).
Is this the current Pepsi globe and wordmark?
Yes — the simplified globe and lowercase wordmark reflect the brand identity established in a 2008 redesign.
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