PepsiCo Logo

A horizontal corporate logo: a bold, all-caps blue wordmark reading "PEPSICO" sits center-right. To the left of the wordmark is a stylized spherical/globe mark made of several curved, separated stripes in blue, red, green and orange that wr...

Logo

PEPSICO blue wordmark with a multicolored striped globe at left and a row of small brand logos beneath.
PepsiCo logo

About PepsiCo

A horizontal corporate logo: a bold, all-caps blue wordmark reading "PEPSICO" sits center-right. To the left of the wordmark is a stylized spherical/globe mark made of several curved, separated stripes in blue, red, green and orange that wrap around to imply a 3D globe.

Beneath the main wordmark is a row of smaller brand marks: (left to right) the circular red-white-blue Pepsi globe, the red Frito-Lay badge, the green Tropicana wordmark, the Quaker portrait/wordmark, and the orange-and-black Gatorade bolt mark. The overall look is flat, colorful and corporate.

What's in it: globe (stylized) curved ribbon/stripes Pepsi circular swirl Frito-Lay badge Tropicana wordmark Quaker portrait badge Gatorade bolt

Shapes: sphere / globe curved stripes wordmark horizontal row of sub-brand badges

Style: modern flat corporate colorful geometric

Text in logo: PEPSICO

The multicolored, ribbon-like globe visually suggests global reach and a portfolio of diverse brands; the bold blue wordmark conveys corporate stability.

Categories

Food and Drink
Pepsico Food Food And Drinks United States

Colors

Extracted from the image. How we pick the colors →

Pepsi blue
#004B93 · primary
White
#FFFFFF · secondary
Pepsi red / accent red
#E31C23 · accent
Tropicana green
#78BE20 · accent
Frito-Lay / orange
#F15A24 · accent

PepsiCo Logo History

PepsiCo is an American multinational food, snack and beverage company formed by the 1965 merger of Pepsi-Cola and Frito‑Lay; it owns brands shown in the lockup such as Pepsi, Frito‑Lay, Tropicana, Quaker and Gatorade.

Frequently asked

Which company does this logo represent?

PepsiCo, the multinational food, snack and beverage corporation.

What do the colored stripes form?

A stylized globe composed of curved, separated ribbons in blue, red, green and orange.

Which sub-brands are shown under the wordmark?

Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade (small brand badges).

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