Petroleo Ipiranga Logo

Logo

Petroleo Ipiranga logo

About Petroleo Ipiranga

A bright yellow rectangular field fills the background. On the left is a bold, geometric blue icon formed from a thick, rounded stroke that suggests a slanted uppercase letter "I" or an abstract pedestal; a small yellow triangular cutout near the top-right of the icon creates an arrow-like negative space. To the right of the icon is the word "Ipiranga" set in a condensed, italicized sans-serif wordmark in the same blue.

The composition is flat and high-contrast with no gradients or outlines. The layout is horizontal: icon at left, wordmark at right, both aligned centrally within the yellow panel, producing a strong corporate/retail sign appearance suitable for roadside visibility.

What's in it: stylized letter I arrow-like triangular negative space

Shapes: rounded parallelogram (icon) triangle (cutout/negative space) wordmark

Style: bold flat geometric italic minimalist

Text in logo: Ipiranga

The slanted geometric mark reads as a stylized letter "I" and the triangular cutout forms an arrow-like negative space, evoking forward motion, speed and direction.

Colors

Extracted from the image. How we pick the colors →

Bright Yellow (background)

#FFD100 · primary

Azure Blue (icon & wordmark)

#0077C8 · secondary

Frequently asked

What text appears in the logo?

The wordmark reads "Ipiranga" in a condensed italic sans-serif.

What are the main colours?

A bright yellow background and an azure blue used for the icon and wordmark (#FFD100 and #0077C8).

What does the icon represent visually?

A geometric, slanted mark that resembles a stylized letter "I" with a triangular cutout forming an arrow-like negative space, suggesting motion or direction.