Piaggio Scudetto 60's Logo
A shield-shaped badge with a small point at the bottom centre, divided diagonally from the top-right to the bottom-left. The upper-left triangle is filled with a deep navy and contains a large, serif capital letter "P" in medium grey that f...
Logo
About Piaggio Scudetto 60's
A shield-shaped badge with a small point at the bottom centre, divided diagonally from the top-right to the bottom-left. The upper-left triangle is filled with a deep navy and contains a large, serif capital letter "P" in medium grey that fills most of that panel. The lower-right triangle is a pale cyan and contains the wordmark "PIAGGIO" in the same medium grey, centered horizontally.
The shield has a medium grey border that outlines the entire emblem and the diagonal divider is also rendered in grey. Overall the mark is two-toned with a vintage, mid-century look and clear separation between the dark navy and light cyan panels.
What's in it: capital letter P wordmark (PIAGGIO)
Shapes: shield (rounded rectangle with bottom point) diagonal divide triangular panels
Style: vintage mid-century flat minimalist two-tone wordmark
Text in logo: PIAGGIO
Shield/crest suggesting heritage, protection and a company badge; diagonal split gives a dynamic, heraldic feel.
Colors
Extracted from the image. How we pick the colors →
Piaggio Scudetto 60's Logo History
Piaggio is an Italian vehicle manufacturer best known for Vespa scooters. This shield (scudetto) variant is a mid-20th-century style Piaggio badge used on products and promotional materials in the 1950s–1960s era.
Frequently asked
Which company uses this badge?
Piaggio, the Italian manufacturer best known for Vespa scooters.
What era is this logo from?
This shield-style 'scudetto' is a mid-20th-century / 1950s–1960s era Piaggio badge.