Pontiac Firebird 1977 Logo

A large, symmetrical stylized bird seen head-on with its wings fully spread. The central body and inner negative space is filled in black, while the wings, tail and head are defined by a thick two-tone gold outline with inner gold details t...

Logo

Stylized gold and black spread-wing phoenix emblem, bold symmetrical hood decal.
Pontiac Firebird 1977 logo

About Pontiac Firebird 1977

A large, symmetrical stylized bird seen head-on with its wings fully spread. The central body and inner negative space is filled in black, while the wings, tail and head are defined by a thick two-tone gold outline with inner gold details that create feather-like segments.

The design is highly graphic and bold, using strong contrast between the black interior and the golden outlines to form a phoenix/firebird silhouette. There is no text or additional ornamentation; the emblem is a single pictorial mark composed of mirrored wing shapes and a compact head at the center top.

What's in it: firebird (stylized phoenix)

Shapes: symmetrical winged emblem bird/phoenix silhouette contour outline spread wings

Style: vintage bold retro 1970s two-tone automotive hood decal

Evokes a powerful, soaring bird or phoenix — themes of speed, power and rebirth suggested by spread wings and upward-facing form.

Colors

Extracted from the image. How we pick the colors →

Gold (bright)
#D8A21E · primary
Black
#000000 · secondary
Gold (dark outline)
#8C5B12 · accent

Pontiac Firebird 1977 Logo History

This stylized gold-and-black phoenix was used as the prominent hood/bonnet decal on late-1970s Pontiac Firebird Trans Am models (commonly associated with the 1977 Trans Am). The motif became an iconic symbol of Pontiac's performance cars from that era and is often nicknamed the "screaming chicken."

Frequently asked

What car used this emblem?

It was used on the Pontiac Firebird Trans Am from the late 1970s, commonly associated with 1977 models.

What is the emblem commonly called?

Collectors and enthusiasts often call it the "Firebird" emblem or the "screaming chicken."

What are the main colors?

Gold (two tones) and black.

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