Postobon Logo

Bold uppercase wordmark 'POSTOBON' is set on an upward arc above a pair of stylized, brush-like liquid splashes. Both the letters and the splash shapes are solid red with a thick white bordering outline and a thin black outer stroke that se...

Logo

Red POSTOBON wordmark arched above two stylized red liquid splashes with white and black outlines.
Postobon logo

About Postobon

Bold uppercase wordmark 'POSTOBON' is set on an upward arc above a pair of stylized, brush-like liquid splashes. Both the letters and the splash shapes are solid red with a thick white bordering outline and a thin black outer stroke that separates the mark from the background.

The splash element reads as two parallel, uneven curved strokes with rounded ends and small round droplets and bubbles scattered along their edges, giving a playful, dynamic liquid effect. The letterforms are compact, slightly condensed and tilted to follow the curve of the splash beneath them.

What's in it: liquid splash droplets/bubbles

Shapes: arched wordmark fluid double-arc splash rounded droplets thick white outline with thin black stroke

Style: playful bold retro hand-drawn flat with outline

Text in logo: POSTOBON

Evokes liquid, refreshment and effervescence (a beverage splash / droplets).

Colors

Extracted from the image. How we pick the colors →

Postobon red
#E31B23 · primary
White
#FFFFFF · secondary
Black (stroke)
#000000 · accent

Frequently asked

What text appears in the logo?

The uppercase wordmark 'POSTOBON'.

What are the main colours?

A bright red for text and splash, with a white border and thin black outer stroke.

What does the splash element represent visually?

A stylized liquid splash with droplets, suggesting a beverage or refreshment.

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