Prefeitura de Sao Paulo Logo

A traditional heraldic coat of arms on a red heater-style shield. Centered on the shield is a white, armored right arm (gauntlet) angled upward, grasping a halberd; a small white flag attached to the halberd bears a red cross-like emblem. T...

Logo

Coat of arms of São Paulo: red shield with armored arm holding flag and halberd, gold mural crown, laurel wreath, ribbon reading 'NON DVCOR DVCO'.
Prefeitura de Sao Paulo logo

About Prefeitura de Sao Paulo

A traditional heraldic coat of arms on a red heater-style shield. Centered on the shield is a white, armored right arm (gauntlet) angled upward, grasping a halberd; a small white flag attached to the halberd bears a red cross-like emblem. The shield is richly outlined and sits against a green laurel wreath with visible red berries on both sides.

Above the shield is a gold (yellow) mural crown with five visible towers. Below the shield is a red ribbon/banner bearing the Latin motto in uppercase serif letters: "NON DVCOR DVCO." The design uses flat, solid colors with black outlining for detail and separation.

What's in it: armoured arm (gauntlet) halberd (pole weapon) small flag/standard with cross emblem laurel branches with red berries mural crown

Shapes: heater shield mural crown (five-towered) laurel wreath banner/ribbon armoured arm flag/standard

Style: heraldic traditional detailed linework flat colours vector-like

Text in logo: NON DVCOR DVCO

Typical municipal heraldry: mural crown denotes city/municipal authority; arm holding weapon and flag suggests martial readiness or leadership; laurel wreath evokes victory or civic honor.

Colors

Extracted from the image. How we pick the colors →

Red (shield & ribbon)
#C8102E · primary
Gold / yellow (crown and details)
#F4C300 · secondary
White (arm, flag, details)
#FFFFFF · accent
Green (laurel)
#007A33 · secondary
Black (outlines/details)
#000000 · accent

Prefeitura de Sao Paulo Logo History

This is the official coat of arms used by the Prefeitura (City Hall) of São Paulo, Brazil, and appears on municipal documents and insignia. The Latin motto on the ribbon reads "NON DVCOR DVCO."

Frequently asked

What text appears on the emblem?

The red ribbon at the base reads: NON DVCOR DVCO (Latin, uppercase).

Which city uses this emblem?

This is the coat of arms used by the Prefeitura (City Hall) of São Paulo, Brazil.

What are the main visual elements?

A red shield with a white armoured arm holding a halberd and flag, a gold mural crown above, and a green laurel wreath with a red motto ribbon below.

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