Proerd Logo

Left: a red, handwritten-style script wordmark reading "Proerd" placed horizontally. To the left of the wordmark is a cartoon lion mascot in orange with a black mane and white facial highlights; the lion is shown standing and wearing a red...

Logo

Red script 'Proerd' wordmark with orange lion mascot, circular red-and-white seal and a small rainbow ribbon.
Proerd logo

About Proerd

Left: a red, handwritten-style script wordmark reading "Proerd" placed horizontally. To the left of the wordmark is a cartoon lion mascot in orange with a black mane and white facial highlights; the lion is shown standing and wearing a red top. A thin black tagline line and small black text sit below the main script wordmark.

Top-right: a circular red-and-white seal/emblem featuring a small lion head at center and Portuguese text around the ring. Below and between these elements are two smaller marks: a small white square with a red triangle inside (bottom-left) and a short, curved rainbow ribbon (bottom-center/right) with blue, yellow and green stripes and a short block of red text beside it.

What's in it: lion (cartoon mascot) circular seal / badge rainbow ribbon triangle icon

Shapes: script wordmark cartoon mascot circle (seal / badge) arc / ribbon small triangle horizontal tagline line

Style: cartoon script wordmark emblem/badge flat bold colours

Text in logo: Proerd

The cartoon lion mascot evokes a friendly guardian or protector; the circular red-and-white seal reads as an official emblem, suggesting a governmental or institutional program.

Colors

Extracted from the image. How we pick the colors →

Bright Red
#E21313 · primary
Black
#000000 · primary
Orange (lion)
#F39C2F · accent
White
#FFFFFF · secondary
Royal Blue (ribbon)
#2B6EB8 · accent

Proerd Logo History

PROERD (Programa Educacional de Resistência às Drogas e à Violência) is the Brazilian adaptation of the D.A.R.E. school-based drug-resistance education program and is implemented by state Military Police units.

Frequently asked

What program does this logo belong to?

This is the logo for PROERD, Brazil's Programa Educacional de Resistência às Drogas e à Violência (the Brazilian adaptation of D.A.R.E.).

What do the main visual elements represent?

A friendly lion mascot suggests a protective/educational figure for children; the round red-and-white seal reads as an official emblem associated with institutional or police-run programs.

What are the dominant colors?

Bright red, black, orange (for the lion), white and a small amount of blue (in the ribbon).

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