Progressive Logo
A bold, condensed uppercase wordmark reading PROGRESSIVE in a solid medium-blue. The letterforms are italic/slanted to the right, with tight tracking and several letters featuring angled cuts (notably the 'P', 'G' and the tail of the final...
Logo
About Progressive
A bold, condensed uppercase wordmark reading PROGRESSIVE in a solid medium-blue. The letterforms are italic/slanted to the right, with tight tracking and several letters featuring angled cuts (notably the 'P', 'G' and the tail of the final 'E'). A small circular registered trademark symbol (®) appears near the top-right of the wordmark.
The design is purely typographic (no pictograms) and uses a single-color palette on a white background, giving a clean, corporate appearance that suggests speed and forward motion because of the slanted letterforms.
Shapes: wordmark circle (registered mark) italic/slanted letterforms
Style: bold condensed sans-serif italic/slanted minimalist corporate
Text in logo: PROGRESSIVE
The slanted, condensed wordmark visually evokes forward motion, progress and speed.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The logo is an uppercase wordmark reading PROGRESSIVE (with a small registered ®).
What are the main colors?
A medium blue (approx. #0A5CB6) on a white background.
Is this a pictorial or typographic logo?
It is purely typographic — a stylized, slanted wordmark with no pictorial symbol.
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