PUMA BODYWEAR Logo
A monochrome logo showing a bold, uppercase sans-serif wordmark reading "PUMA" accompanied by a black silhouette of a leaping big cat. The additional, smaller uppercase text "BODYWEAR" appears as a secondary wordmark element near the main n...
Logo
About PUMA BODYWEAR
A monochrome logo showing a bold, uppercase sans-serif wordmark reading "PUMA" accompanied by a black silhouette of a leaping big cat. The additional, smaller uppercase text "BODYWEAR" appears as a secondary wordmark element near the main name (visually subordinate to the PUMA text).
The design is flat and minimal — solid black shapes on a white background with no gradients, outlines, or extra ornamentation. Overall it reads as an athletic, modern brand lockup combining a strong wordmark and a dynamic animal silhouette.
What's in it: leaping puma (big cat)
Shapes: wordmark animal silhouette horizontal lockup
Style: minimalist monochrome flat bold athletic
Text in logo: PUMA BODYWEAR
The leaping cat silhouette visually evokes speed, agility and athleticism; paired with the bold wordmark it signals a sporty, performance-oriented apparel brand.
Colors
Extracted from the image. How we pick the colors →
PUMA BODYWEAR Logo History
Puma is a German sportswear company founded in 1948 by Rudolf Dassler. Puma Bodywear is the brand's underwear and loungewear subline that uses Puma's core wordmark and leaping-cat motif for its apparel range.
Frequently asked
Is this the official Puma logo?
Yes — it uses Puma's leaping-cat silhouette together with the PUMA wordmark, here applied to the Bodywear subline.
What does the cat symbol mean?
Visually it represents speed, agility and athletic performance, aligning with sportswear branding.
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