Puma SE Logo

Logo

Puma SE logo

About Puma SE

A solid, flat black silhouette of a leaping big cat shown in profile. The cat is mid-jump with forelegs extended forward, hind legs tucked under, and a long curved tail that rises and tapers to a rounded tip; there is no wordmark or other detail, only the single-color animal shape.

The mark is highly simplified and dynamic, tilted diagonally as if moving from left to right (the cat's head points left). The edges are smooth and organic, producing a bold, minimalist symbol intended to convey motion and agility when used alone or alongside branding elements.

What's in it: leaping big cat (puma)

Shapes: animal silhouette diagonal/tilted composition curved tail solid fill

Style: minimalist silhouette flat monochrome dynamic

Evokes speed, agility, leaping motion and athleticism through a simplified running/leaping big cat silhouette.

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

White (background)

#FFFFFF · secondary

Puma SE Logo History

Puma SE is a German sportswear company founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. The brand became known for athletic footwear and apparel and has long used a leaping cat silhouette as its primary mark.