Purina Proplan Logo

On a solid black rectangular field to the right sits a white, uppercase serif wordmark reading "PURINA" in spaced letters. To the left of the wordmark is a small red square containing a 2x2 black checker pattern (alternating black and red s...

Logo

White 'PURINA' serif wordmark with a red-and-black checkerboard square on a black background.
Purina Proplan logo

About Purina Proplan

On a solid black rectangular field to the right sits a white, uppercase serif wordmark reading "PURINA" in spaced letters. To the left of the wordmark is a small red square containing a 2x2 black checker pattern (alternating black and red small squares) aligned flush with the wordmark.

The overall look is high-contrast and minimal — a compact emblem (red checkerboard) paired with a classic serif wordmark, presented in a horizontal lockup on a black background.

What's in it: checkerboard square

Shapes: square checkerboard wordmark horizontal lockup

Style: minimalist classic high-contrast serif wordmark emblem

Text in logo: PURINA

A small red checkerboard square paired with a serif wordmark; the checkerboard motif visually suggests a grid/checked pattern.

Categories

Food and Drink
Food Food And Drinks Argentina Purina Proplan

Colors

Extracted from the image. How we pick the colors →

Red
#E2001A · primary
Black
#000000 · secondary
White
#FFFFFF · accent

Frequently asked

What text appears in the logo?

The logo contains the uppercase wordmark 'PURINA'.

What are the main colours?

Black background (#000000), red checkerboard (#E2001A) and white text (#FFFFFF).

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