Rakuten.com Logo
A bold, red wordmark reading "Rakuten" in a clean, geometric sans-serif with a single capital R followed by lowercase letters. The letterforms are solid and evenly weighted with rounded counters and straight strokes. Beneath the wordmark i...
Logo
About Rakuten.com
A bold, red wordmark reading "Rakuten" in a clean, geometric sans-serif with a single capital R followed by lowercase letters. The letterforms are solid and evenly weighted with rounded counters and straight strokes.
Beneath the wordmark is a thin, slightly curved red underline that starts near the left of the word and tapers toward the right, visually anchoring the text. The design is flat and minimal, shown on a white/transparent background.
Shapes: wordmark rounded lowercase letters curved underline horizontal line
Style: modern minimalist flat sans-serif bold
Text in logo: Rakuten
The curved underline visually emphasizes and anchors the wordmark, suggesting emphasis and a subtle forward motion.
Colors
Extracted from the image. How we pick the colors →
Rakuten.com Logo History
Rakuten is a Japanese e-commerce and internet-services company founded by Hiroshi Mikitani in 1997; it began as the Rakuten Ichiba marketplace and expanded into a global online-services group.
Frequently asked
What text appears in the logo?
The logo shows the word "Rakuten" with a capital R followed by lowercase letters.
What are the primary colours?
A single vivid red (approx. #C8102E) on a white or transparent background.
Are there any symbols besides the text?
Yes — a thin, slightly curved underline runs beneath the wordmark.
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