REI Logo

Logo

REI logo
REI logo

About REI Logo

The logo depicts a stylized mountain range with three peaks, accompanied by an evergreen tree to the left. The mountain-and-tree graphics are meant to evoke the great outdoors. The graphics are a deep green color, suggesting a connection to nature and the environment.

In the forefront, the letters "REI" are prominently displayed in bold, upper-case typography, overlapping the base of the mountain graphic. The font is sturdy and straightforward, with no serifs, suggesting a modern and reliable brand image.

Below the main elements, the company's website address "www.rei.com" is written in a smaller, simpler font, aligning with the width of the letter "I" above it, reinforcing the brand's identity and indicating where more information can be found.

The overall design conveys a sense of adventure, rugged activity, and a connection to the great outdoors, consistent with the brand's identity as a purveyor of outdoor gear and sporting goods.

The REI logo is a sport logo made up of around 1 different colors.

The REI logo contains a number of different shapes, including 8 squares and 1 rectangle.

We have pulled the following text out of the logo: EIQYD WWMLHHJMII.

The REI logo is a Rei, Fashion and Sports logo.

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Website

You can read more about REI on their website.

Basic colors

Approximations to common color names. How we pick the colors →

Teal

Advanced colors

Medium grey

Hex colors

#70847A