Rexona Logo

A solid black checkmark (tick) with a sharp, slightly curved stroke sits above a clean sans-serif wordmark. The checkmark is large relative to the text and leans to the right, with a pronounced long upper arm and a shorter lower arm that fo...

Logo

Black checkmark symbol above the word 'Rexona' in a simple sans-serif wordmark.
Rexona logo

About Rexona

A solid black checkmark (tick) with a sharp, slightly curved stroke sits above a clean sans-serif wordmark. The checkmark is large relative to the text and leans to the right, with a pronounced long upper arm and a shorter lower arm that forms a pointed V shape.

Below the symbol is the brand name "Rexona" set in a modern, rounded sans-serif typeface (capital R then lowercase letters). The entire mark is monochrome (black on white) and uses simple, geometric forms for a minimalist, corporate look.

What's in it: checkmark

Shapes: checkmark wordmark

Style: minimalist flat monochrome sans-serif geometric

Text in logo: Rexona

The prominent checkmark visually evokes approval, effectiveness, protection and reliability.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White (background)
#FFFFFF · secondary

Frequently asked

What brand uses a checkmark above the word 'Rexona'?

The logo shown is used by Rexona, a personal care/deodorant brand.

What does the checkmark in the logo represent?

Visually, the checkmark suggests approval, effectiveness and reliability.

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