RockShox Logo

Logo

RockShox logo

About RockShox

A rounded-rectangle badge divided horizontally into two stacked panels. The top panel is white with the word "ROCK" in tall, condensed uppercase letters coloured bright red; the bottom panel is black with the word "SHOX" in the same condensed uppercase style in white. A thin white inner border and a thicker black outer border surround the badge; a small registered ® mark appears at the lower right outside the type block.

The type is geometric and highly condensed, creating a compact, blocky wordmark split across two high-contrast colour fields (red on white above, white on black below). The overall feel is bold and utilitarian, resembling a metal plate or product badge.

Shapes: rounded rectangle stacked horizontal panels wordmark

Style: bold condensed geometric high-contrast badge

Text in logo: ROCK SHOX

Conveys strength, durability and mechanical/industrial utility through bold condensed type and a badge-like panel layout.

Colors

Extracted from the image. How we pick the colors →

Bright red

#D71920 · primary

Black

#000000 · primary

White

#FFFFFF · secondary

RockShox Logo History

RockShox is a well-known brand of bicycle suspension (forks and rear shocks) founded in 1989 and later acquired by SRAM; it became a major supplier of mountain-bike suspension components.