SAAB Logo
Circular navy-blue badge with a thin light-gray inner ring. Centered near the top is a stylized red griffin head facing left, outlined in white, topped by a small gold crown. Below the griffin, inside the circle, is a bold, uppercase SAAB w...
Logo
About SAAB
Circular navy-blue badge with a thin light-gray inner ring. Centered near the top is a stylized red griffin head facing left, outlined in white, topped by a small gold crown. Below the griffin, inside the circle, is a bold, uppercase SAAB wordmark in a light gray/white color.
The design reads as a compact heraldic emblem: strong contrast between the deep blue field and the saturated red griffin, with the crown adding a small gold accent. The overall look is emblematic and badge-like, suitable for use on a vehicle trunk or grille.
What's in it: griffin head crown
Shapes: circle roundel wordmark emblem
Style: heraldic bold flat/vector emblematic minimal
Text in logo: SAAB
Heraldic/royal imagery — the crowned griffin head evokes strength, vigilance and a traditional coat-of-arms style emblem.
Colors
Extracted from the image. How we pick the colors →
SAAB Logo History
Saab began as a Swedish aircraft manufacturer founded in 1937 and expanded into automobile production after World War II. The crowned griffin emblem has been used by Saab's automotive division as a badge-style logo for decades; Saab Automobile operated as a car manufacturer through the 20th century and faced bankruptcy in 2011.
Frequently asked
What creature is shown in this logo?
A stylized griffin head (a heraldic creature) crowned with a small gold crown.
What company uses this emblem?
This is the emblem associated with Saab (known for its automobiles and originally an aircraft manufacturer).
What are the main colors in the logo?
Navy blue background (#0b2f69), red griffin (#d2232a), light gray/white wordmark (#e9ecef), and a gold crown (#f0bf3a).
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