Salvation Army Logo

Logo

Salvation Army logo

About Salvation Army

A red, heraldic-style shield badge with a thin black outline. Across the shield are three diagonal negative bands formed by the layout of the wordmark; the words "THE SALVATION ARMY" appear in black, tall serif lettering that slants to match the diagonal composition. A small circled registered trademark symbol (®) appears beneath the shield.

The design is a compact emblem combining a solid red field and bold black typographic wordmark, producing a high-contrast, easily recognisable badge-like logo used as an organisational emblem.

What's in it: shield registered trademark symbol

Shapes: shield diagonal bands wordmark outline

Style: emblem classic serif bold high-contrast

Text in logo: THE SALVATION ARMY

The shield shape visually evokes protection, rescue and authority; the red color suggests urgency, energy and charitable relief work.

Colors

Extracted from the image. How we pick the colors →

Red (shield fill)

#E21C1C · primary

Black (text and outline)

#000000 · secondary

White (background)

#FFFFFF · accent

Salvation Army Logo History

The Salvation Army is an international Christian church and charitable organisation founded by William and Catherine Booth in London in 1865. The red shield has long served as the movement's emblem and wordmark, used to identify its social, relief and charitable services.

Frequently asked

What does the shield represent?

Visually, a shield suggests protection, rescue and authority; the Salvation Army uses it as a badge of its relief and charitable services.

What are the logo's primary colours?

A vivid red fill for the shield and black for the wordmark and outline (with white typically as background).

Can I use this logo for my project?

This logo is a trademark of The Salvation Army; reuse typically requires permission from the organisation. Check their brand or legal guidelines before using it.