Samsonite Logo

About Samsonite

A single, horizontal wordmark reading "Samsonite" in a rounded geometric sans-serif. The letters are all connected by close spacing; the initial 'S' is capitalised and the rest are lower-case. The type is uniform stroke weight with slightly squared terminals and softened corners.

The 'o' is replaced by a circular emblem made of six curved, petal-like segments arranged in a pinwheel or swirl, creating a sense of rotation. The entire mark is rendered in a solid medium-to-deep blue on a white background.

What's in it: circular swirl pinwheel-like petals

Shapes: wordmark rounded geometric letters circular emblem (pinwheel)

Style: modern minimalist geometric corporate flat

Text in logo: Samsonite

The circular, rotating-pinwheel emblem suggests motion, rotation and travel — fitting for a luggage/travel brand.