Samu Logo
Left: a circular emblem — an orange outer ring with white inner band carrying Portuguese ring text, enclosing a six-pointed 'Star of Life' rendered in red with a white rod of Asclepius (staff with a single serpent) centered inside. The star...
Logo
About Samu
Left: a circular emblem — an orange outer ring with white inner band carrying Portuguese ring text, enclosing a six-pointed 'Star of Life' rendered in red with a white rod of Asclepius (staff with a single serpent) centered inside. The star has a thin orange/red outline that separates it from the white band. Right: a two-line wordmark — 'SAMU' in uppercase orange letters above a large red '192'.
Overall the mark is flat, bold and highly legible, using strong orange and red contrasts and simple medical symbolism associated with emergency services.
What's in it: Star of Life rod of Asclepius (staff with serpent) circular badge numerals '192'
Shapes: circle (badge) six-pointed star (Star of Life) vertical staff (rod of Asclepius) wordmark numerals
Style: emblem flat minimalist bold governmental medical
Text in logo: SAMU 192 (ring text: "SERVIÇO DE ATENDIMENTO MÓVEL DE URGÊNCIA" and "SISTEMA ÚNICO DE SAÚDE")
Clear visual cue for emergency medical services: Star of Life and rod of Asclepius indicate ambulance/medical response; the large number '192' denotes an emergency telephone number.
Colors
Extracted from the image. How we pick the colors →
Samu Logo History
This is the emblem and wordmark used by SAMU (Serviço de Atendimento Móvel de Urgência), Brazil's municipal/national mobile emergency medical service operating under the Sistema Único de Saúde (SUS); the service is commonly reached by dialing 192.
Frequently asked
What does SAMU stand for?
SAMU stands for Serviço de Atendimento Móvel de Urgência (Mobile Emergency Care Service).
What is the significance of '192'?
192 is the emergency telephone number for medical emergencies associated with SAMU in Brazil.
What does the star and staff symbolize?
The six-pointed star is the Star of Life and the staff with a serpent is the rod of Asclepius — international symbols for emergency medical services and healthcare.
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