Santa Cruz Logo

About Santa Cruz

A highly stylised, illustrated light-blue severed hand with heavy black outlines fills the image. The palm contains a wide-open screaming mouth with white teeth and a red tongue; the fingers are splayed and slightly curled, and the wrist is jagged with red blood dripping from the stump.

Bold, curved red text follows the inner wrist near the base of the palm. The artwork uses strong black outlines and simple flat shading, giving a comic/skateboard-art look against a black background.

What's in it: hand mouth teeth tongue wrist stump (with dripping blood)

Shapes: irregular organic hand silhouette open mouth (ellipse) jagged wrist stump curved wordmark

Style: illustrative comic skateboard art retro high-contrast

Text in logo: SPEED WHEELS SANTA CRUZ

Aggression, energy and rebellious/skate culture — visually evokes a loud, confrontational graphic typical of skateboard art.