SAP Logo

Bold, white uppercase letters 'SAP' appear as a heavy wordmark occupying the left portion of the mark. The letters sit entirely inside a solid blue slanted parallelogram (a right-leaning wedge) that fills the left two-thirds of the image....

Logo

White 'SAP' letters inside a blue slanted parallelogram with a small ® near the lower-right on a black triangular field.
SAP logo

About SAP

Bold, white uppercase letters 'SAP' appear as a heavy wordmark occupying the left portion of the mark. The letters sit entirely inside a solid blue slanted parallelogram (a right-leaning wedge) that fills the left two-thirds of the image.

The right side of the image is a black triangular field created by the parallelogram's diagonal edge. A small circled registered trademark symbol (®) in blue appears just below and to the right of the 'P', overlapping the black area slightly.

What's in it: letterforms 'SAP' circled registered trademark symbol (®)

Shapes: slanted parallelogram / wedge uppercase wordmark small circled registered symbol triangular field

Style: bold minimalist geometric corporate flat

Text in logo: SAP

Categories

Technology
Sap Software Technology Brazil

Colors

Extracted from the image. How we pick the colors →

SAP blue
#0B63B7 · primary
White
#FFFFFF · secondary
Black
#000000 · accent

SAP Logo History

SAP (originally founded in 1972 in Germany) is a multinational enterprise software company; the mark is the company's corporate wordmark set inside a slanted blue parallelogram with a registered trademark.

Frequently asked

What text appears in the logo?

The uppercase letters 'SAP' appear as the primary wordmark.

What are the main colours?

A medium blue (#0B63B7) is the primary field color, with white letterforms (#FFFFFF) and a black triangular field (#000000).

Is this a wordmark or a symbol?

Primarily a wordmark placed inside a slanted parallelogram (geometric wedge) with a small registered ® symbol.

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