Sears Logo

Department Store (New Logo 2004)

Logo

Sears logo
Sears logo

About Sears Logo

The logo in question consists of the word "Sears" in bold, sans-serif, blue uppercase letters. Beneath the brand name is a red, curved line — similar to a swoosh or underline — that emphasizes the word above. Below this red line is the company's slogan, presented in a smaller font size and a lighter hue, which reads "Good life. Great price." The slogan is also in sans-serif typeface and appears to be in a shade of blue that is lighter than the company name. The overall design is simple, utilizing a limited color palette of blue and red on a white background, which allows for easy visibility and recognition.

The Sears logo is a shopping logo made up of around 2 different colors.

The Sears logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.

The Sears logo is a Sears, Shop, Shopping and United States logo.

Basic colors

Approximations to common color names. How we pick the colors →

Teal
Red

Advanced colors

Nice blue
Strawberry

Hex colors

#006BB3
#EB232B