SESC Logo

A bold, rounded blue wordmark reading "Sesc" with a capital S followed by lowercase letters. The letterforms are geometric and heavily weighted, with smooth curves and tight spacing. A single yellow curved swoosh (arched band) starts above...

Logo

Blue 'Sesc' wordmark with a yellow arch swoosh over the letters and a small yellow wedge at lower left.
SESC logo

About SESC

A bold, rounded blue wordmark reading "Sesc" with a capital S followed by lowercase letters. The letterforms are geometric and heavily weighted, with smooth curves and tight spacing.

A single yellow curved swoosh (arched band) starts above the left side of the wordmark, sweeping upward and tapering to a point above the right side; a short matching yellow diagonal wedge appears at the lower-left of the first S. The palette is limited to deep blue, golden yellow and white (background).

Shapes: wordmark curved arch / swoosh diagonal wedge

Style: modern minimalist geometric bold flat corporate

Text in logo: Sesc

The upward yellow arc and dynamic wedge convey motion, uplift and outward reach; the bold rounded letters suggest approachability and stability.

Categories

Colors

Extracted from the image. How we pick the colors →

Deep Blue
#0B3B8D · primary
Golden Yellow
#F2B21A · secondary
White
#FFFFFF · accent

SESC Logo History

SESC (Serviço Social do Comércio) is a Brazilian private non-profit institution founded to provide social welfare, culture, education and leisure services for commerce workers. The stylised blue wordmark with a yellow swoosh is the organisation's common visual identity in Brazil.

Frequently asked

What text appears in the logo?

The logo shows the wordmark "Sesc" with a capital S and lowercase 'esc'.

What are the main colours used?

A deep blue for the wordmark and a golden yellow for the curved swoosh and wedge, on a white background.

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